Are you looking for support with your employer branding?
Would you like to create a convincing presence as an employer brand? Would you like to convince qualified employees and win them over? We set up a holistic employer branding strategy for you, create your positioning as an attractive employer and positively influence your image as a corporate brand. We help you build a sustainable employer branding around your company, your wishes and goals and to maintain it in the long term.
Then you’ve come to the right place.
May we introduce:
As an agency for employer branding, we create everything that is relevant for your employer brand – starting with the design, adaptation of your website through SEO and target group-relevant content, social media marketing and other online marketing measures, through to workshops and coaching, we are there to advise you or take over these processes for you.
You want to increase your reach, strengthen your brand, communicate values, or attract qualified employees?
Your agency for employer branding
We are happy to support you in your employer branding with full-service support or with individual aspects.
Our Services
Analysis
Our work as an employer branding strategy agency begins with an analysis of your industry, the competition and existing best practices. Your target group is identified internally through surveys and interviews with your employees. Externally, on the other hand, through studies and professional articles.
Strategy & Positioning
In close cooperation with you, we develop or optimise your unique employer value proposition. It is the linchpin of an employer brand and defines your positioning and strategic orientation in competition.
Design
We develop the design of your employer brand as well as the campaign design – always under the integration or differentiation of the entire corporate brand and planned further employer branding measures.
MEDIA CONSULTATION & PLANNING
There are many touchpoints to the target group. With our expertise, we support you in the selection of suitable media, contact options and media planning for online & out-of-home campaigning as well as ad placement on/ and social media. We can draw on in-depth knowledge of various social media channels, such as LinkedIn, XING, Instagram, Facebook, TikTok and many more.
Website
The central point of contact for all your potential applicants is your website – especially your careers page. As part of an employer branding strategy, we conceptualise and design this to increase your attractiveness as an employer brand and make information more tangible.
Online Marketing & Social Media
By using online marketing, SEO and SEA, we enable your employer brand to advertise your open positions in a targeted manner. In addition, we distribute target group-relevant content via various social media channels and provide potential applicants and customers with authentic insights into the daily work routine at your company.
UNIVERSITY MARKETING & FAIRS
Addressing the next generation can create early relevance with your target group. We succeed in this through our network. We promote your presence through university marketing, via promotions and appearances at career fairs at universities.
PROCESS CONSULTING: APPLICATION & ONBOARDING
In order to turn applicants into employees, the candidate experience must also be guaranteed in the processes. As a strategic employer branding agency, we provide advice on recruiting, application and onboarding processes as well as on conducting assessments.
Workshops, Coachings & Incentives
Internally, we can also strengthen your employer brand among your employees by supporting you in the design and implementation of team development workshops and coaching sessions. Furthermore, we design and implement team incentives, employee and family events as well as employer promotions for employee retention. This also includes internal communication and regular surveys to ensure employee satisfaction.
Never again unsuitable applicants
TASKS OF A AGENCY FOR EMPLOYER BRANDING
Our mission as an employer branding agency is to harness the power of positive branding for you. We create your employer brand, through which you position and establish yourself as an attractive employer in the applicant market.
Contact
Contact us now!
WHY EMPLOYER BRANDING?
Building an attractive employer brand can help you attract the right, qualified applicants, inspire them for your company and ensure that your employees identify strongly with you as an employer. Our goal for your employer brand is that job seekers are not only attracted by the job advertisement itself, but also see a positive added value with you as an employer.
YOUR BENEFITS
- Positioning and reinforcing your reputation with young talent and potential applicants
- Strengthening your expertise
- Expansion of your network
- Creating and promoting trust in your employer brand
- Fostering relationships with your environment
- Increasing your sustainable visibility among potential employees
Hashtags
How to choose the right hashtags for your social media? The very first hashtag that was ever used in social media was the hashtag #barcamp. Chris Messina, a social technology expert used this hashtag in 2007 on the platform Twitter. His intention behind that was to gather discussions and online exchanges referring to Barcamp, which
KPI = What is this, anyway?
KPI is the short form for Key Performance Indicator. This numerical value shows you whether your team/company is achieving the set goals. For assessing the measurable performance of an individual or entire business processes KPIs have proven to be the most effective method. But what can be done with the captured KPIs? The answer is
Google ranking: 6 mistakes you should avoid
Appearing as high at the top of Google search results as possible is a must today in order to appeal to your target group. In order to achieve this, your website and its content should be SEO-optimised. SEO is short for search engine optimisation and means optimising your website to achieve the best possible ranking