Miriam Ernst

Miriam Ernst Consulting, hashtags, hashtag, SEO, Social Media

Hashtags

How to choose the right hashtags for your social media? The very first hashtag that was ever used in social media was the hashtag #barcamp. Chris Messina, a social technology expert used this hashtag in 2007 on the platform Twitter. His intention behind that was to gather discussions and online exchanges referring to Barcamp, which […]

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KPI = What is this, anyway?

KPI is the short form for Key Performance Indicator. This numerical value shows you whether your team/company is achieving the set goals. For assessing the measurable performance of an individual or entire business processes KPIs have proven to be the most effective method. But what can be done with the captured KPIs? The answer is […]

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Google ranking: 6 mistakes you should avoid

Appearing as high at the top of Google search results as possible is a must today in order to appeal to your target group. In order to achieve this, your website and its content should be SEO-optimised. SEO is short for search engine optimisation and means optimising your website to achieve the best possible ranking […]

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Canva – 5 easy editing tips

“Work smarter, not harder”- a quote we are all familiar with, but which we do not always put into practice, especially when we strive to create visually appealing content.Most of you will probably use the designing program named Canva: this very versatile and easy to use design program for online content, makes your work look […]

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10 Effective ways how PR can boost your business, PR, Marketing

10 Effective ways how PR can boost your business

Your dream has become reality-your own company has been founded, the branding has already been established and, ideally the first employees have been hired. It’s about time to start to make good PR in order to gain public recognition as quickly as possible. Effective PR is essential for this! In this short article, we will […]

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Clubhouse, Social media buzz or marketing potential?, blue, black, white

Clubhouse – social media buzz or marketing potential?

The hype is real- Clubhouse is currently the most-talked-about platform in the internet.  Despite being limited to IOS, quite restrictive access rules and a different approach to social media communication, the social media audio platform, origin from the US State of Utah is experiencing a boom in Germany and many other European countries. Even though […]

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TikTok, 9 reasons why TikTok will stay, black, blue, white

9 Reasons why TikTok will stay

True to the slogan “Make every second count,” one social network in particular has made it to the top last year: TikTok. The app recently ranked first among the most-installed apps, giving other social networks a run for their money. The exchange of short videos with the community currently makes the platform indispensable, especially for […]

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Social media Trends 2021, all the rising trends you need to know about, black, blue, white

Social Media Trends 2021

The way people communicate with each other is constantly changing. This year, the Covid-19 crisis seems to have been a major driver of this rapid (further-) development. This makes it all the more important to keep an eye on future trends in addition to known and existing marketing strategies. Only those who adapt to consumer […]

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LinkedIn stories, all you need to know, black, blue, white

LinkedIn Stories: Everything you need to know

It took some time after the first announcement, but LinkedIn Stories are finally available worldwide! What the new LinkedIn format has to offer and what you need to pay attention to, you can find in this article. What are LinkedIn Stories and how do they work? How do LinkedIn Stories differ from other story formats? […]

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