Appearing as high at the top of Google search results as possible is a must today in order to appeal to your target group. In order to achieve this, your website and its content should be SEO-optimised. SEO is short for search engine optimisation and means optimising your website to achieve the best possible ranking in search engines such as Google.

Since the Google search engine has developed considerably in recent years and can now evaluate the search intentions of users very precisely using artificial intelligence, it is important to adapt your own website accordingly. Google knows exactly which search results a visitor wants to see for certain keywords or phrases. Your SEO goal should be to become one of the most relevant and best results on Google so that your website can be shown to potential visitors.

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However, when it comes to SEO, you can make a few mistakes that can lead to a poor ranking in Google. In this article, we have summarised 6 common mistakes that you should avoid in order to rank better in Google.

The most important facts about Google

Before we show you the 6 mistakes you should avoid, here’s briefly what you should know about Google:

• Whether your page ranks or not depends on many different factors determined by the Google algorithm.
• Realistically, there is no exact step-by-step guideline to improve your Google ranking, but there are basic optimisations you can make.
• Above all, you should differentiate between short-term and long-term optimisations. SEO is usually a long-term marketing method, i.e. quick successes will not be immediate.

Improve your Google ranking by avoiding these 6 mistakes

Your website probably already has enough content and you know the basics of search engine optimisation at best, but the desired success is not achieved. The following 6 mistakes, among others, can be responsible for this.

Mistake number 1 – Content without added value

Most of the time, your content or website does not rank because it simply offers too little or hardly any valuable content for the user. Google only ranks pages that provide a clear added value for searchers.

There are already far too many sites that have 100-300 words of text on their websites, but which are absolutely not written in a user-oriented way.

Therefore, you should be aware that good content with a lot of added value is a clear prerequisite for a good ranking on Google. If you want to optimise your ranking, then build content that is based on keywords and that represents a benefit. Only then, it makes sense to tackle the other mistakes.

Mistake number 2 – Technically outdated website

Many websites with less good content also work with a very outdated framework. We recommend WordPress, for example. It offers you a modern content management system with an infinite number of extension options, which are also rated positively by Google itself.

Trying to achieve SEO or Google ranking with outdated systems will do you no good. Any competitor with a modern system and good content can quickly overtake you.

Mistake number 3 – Missing search term

Since Google is a search engine, users also enter specific search terms or phrases for what they are looking for. Therefore it is not of use to write endless texts if you do not explicitly offer direct solutions or other added value for the searchers.

Therefore, you should only present content on your website with which you can actually offer added value.

Mistake number 4 – Missing patience

SEO could be considered a marathon, not a sprint. A new website will not rank well after only two months because Google prefers existing brands. Websites that already enjoy the trust of users, and therefore of Google, are ranked much better than new websites.

In fact, it usually takes an average of six, even more likely up to 12 months, before you notice any clear changes in your Google ranking.

Search engine optimisation is therefore not for the impatient ones amongst you. You have to earn Google’s trust by continuously working on the quality of your content and actively promoting it.

Our recommendation: You can also actively promote and push your content as a guest article.

Mistake nummber 5 – Missing mobile optimisation

In the age of smartphones, a lack of optimisation of your website for mobile devices is equally indispensable. Your websites should be responsive, so that the view on smartphones works barrier-free.

Those who have not yet made this leap should definitely catch up, otherwise many users will not be reached.

Mistake number 6 – Missing Tracking

Search engine optimisation is not a guessing game, but is based on data and facts. It is important that you proceed analytically and in a structured manner. In particular, you should also carry out SEO regularly and check your content for keywords and improve them if necessary.

Google rankings can be improved in the long term through systematic and, above all, regular action.

Rank better on Google: Our conclusion

We admit that improving an existing Google ranking is not always easy. There are many different reasons why your pages are poorly listed or not listed at all in the search engine results (SERPs). Often it is a combination of different factors that you can optimise.

Please note that not all pages of your website have to rank in the SERPs.

Our recommendation: Concentrate your SEO optimisation primarily on your indexed pages that contribute to achieving your goals (e.g. increasing sales). Check the content of the page for relevant keywords at regular intervals and compare it with the search intentions of the users. After some time, you should notice an improvement in the ranking of your website.

If it still doesn’t work, please contact us here and we will help you to rank in the best possible way.

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