Social Media Trends 2023 – It’s that time of the year! As 2022 is coming to an end, it’s time to look at the upcoming updates regarding the world of social media. To be at the top of the social media game, brands should consider the trends since social media remains the most important communication […]
Be Real App: What does the new social media platform do?
Imagine a social media platform without filters and editing tools. An app that simply shows you totally “unfiltered” – spontaneously and authentically. With this concept, the “BeReal” app reached over 8 million downloads in the last few months and is one of the top downloads in both – the App Store and the Google playstore […]
Instagram Reels: 5 Tips for viral Reels
Instagram Reels are THE trending format on Instagram. Why? Simply because these short, dynamic videos are Facebook’s answer to TikTok. It means for you that Instagram itself is pushing this format very hard and rewards accounts that use the new feature with more traffic. So you can get more reach very quickly. But not every […]
How to choose the right hashtags for your social media? The very first hashtag that was ever used in social media was the hashtag #barcamp. Chris Messina, a social technology expert used this hashtag in 2007 on the platform Twitter. His intention behind that was to gather discussions and online exchanges referring to Barcamp, which […]
KPI = What is this, anyway?
KPI is the short form for Key Performance Indicator. This numerical value shows you whether your team/company is achieving the set goals. For assessing the measurable performance of an individual or entire business processes KPIs have proven to be the most effective method. But what can be done with the captured KPIs? The answer is […]
Google ranking: 6 mistakes you should avoid
Appearing as high at the top of Google search results as possible is a must today in order to appeal to your target group. In order to achieve this, your website and its content should be SEO-optimised. SEO is short for search engine optimisation and means optimising your website to achieve the best possible ranking […]
Canva – 5 easy editing tips
“Work smarter, not harder”- a quote we are all familiar with, but which we do not always put into practice, especially when we strive to create visually appealing content.Most of you will probably use the designing program named Canva: this very versatile and easy to use design program for online content, makes your work look […]
10 Effective ways how PR can boost your business
Your dream has become reality-your own company has been founded, the branding has already been established and, ideally the first employees have been hired. It’s about time to start to make good PR in order to gain public recognition as quickly as possible. Effective PR is essential for this! In this short article, we will […]
Clubhouse – social media buzz or marketing potential?
The hype is real- Clubhouse is currently the most-talked-about platform in the internet. Despite being limited to IOS, quite restrictive access rules and a different approach to social media communication, the social media audio platform, origin from the US State of Utah is experiencing a boom in Germany and many other European countries. Even though […]
9 Reasons why TikTok will stay
True to the slogan “Make every second count,” one social network in particular has made it to the top last year: TikTok. The app recently ranked first among the most-installed apps, giving other social networks a run for their money. The exchange of short videos with the community currently makes the platform indispensable, especially for […]