Social Media Trends 2023 – It’s that time of the year! As 2022 is coming to an end, it’s time to look at the upcoming updates regarding the world of social media. To be at the top of the social media game, brands should consider the trends since social media remains the most important communication […]
Be Real App: What does the new social media platform do?
Imagine a social media platform without filters and editing tools. An app that simply shows you totally “unfiltered” – spontaneously and authentically. With this concept, the “BeReal” app reached over 8 million downloads in the last few months and is one of the top downloads in both – the App Store and the Google playstore […]
Instagram Reels: 5 Tips for viral Reels
Instagram Reels are THE trending format on Instagram. Why? Simply because these short, dynamic videos are Facebook’s answer to TikTok. It means for you that Instagram itself is pushing this format very hard and rewards accounts that use the new feature with more traffic. So you can get more reach very quickly. But not every […]
How to choose the right hashtags for your social media? The very first hashtag that was ever used in social media was the hashtag #barcamp. Chris Messina, a social technology expert used this hashtag in 2007 on the platform Twitter. His intention behind that was to gather discussions and online exchanges referring to Barcamp, which […]
Clubhouse – social media buzz or marketing potential?
The hype is real- Clubhouse is currently the most-talked-about platform in the internet. Despite being limited to IOS, quite restrictive access rules and a different approach to social media communication, the social media audio platform, origin from the US State of Utah is experiencing a boom in Germany and many other European countries. Even though […]
9 Reasons why TikTok will stay
True to the slogan “Make every second count,” one social network in particular has made it to the top last year: TikTok. The app recently ranked first among the most-installed apps, giving other social networks a run for their money. The exchange of short videos with the community currently makes the platform indispensable, especially for […]
Social Media Trends 2021
The way people communicate with each other is constantly changing. This year, the Covid-19 crisis seems to have been a major driver of this rapid (further-) development. This makes it all the more important to keep an eye on future trends in addition to known and existing marketing strategies. Only those who adapt to consumer […]
LinkedIn Stories: Everything you need to know
It took some time after the first announcement, but LinkedIn Stories are finally available worldwide! What the new LinkedIn format has to offer and what you need to pay attention to, you can find in this article. What are LinkedIn Stories and how do they work? How do LinkedIn Stories differ from other story formats? […]